Work

Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

Year: 1995

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379503200307

Author: Christine Moorman

Institution: University of Wisconsin–Madison

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327104519

FWCI: 45.82

Cites: 151

Cited by: 1,031

Related to: 10