Work

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective

Year: 1992

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299205600202

Authors: Mary T. Curren, Valerie S. Folkes, Joel H. Steckel

Institutions: California State University, Northridge, University of Southern California, New York University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327305604

FWCI: 1.746

Cites: 56

Cited by: 113

Related to: 10