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Politics and perceptions in the demand for movies

Year: 2014
Type: article
Abstract: Knowing which party a consumer votes for can potentially predict what kind of car they will drive, the brand of clothes they wear, and the name of the cologne on their bathroom shelf. It certainly predicts the kind of movie they will pay to see.
Language: English
Open Access status: green
OpenAlex ID: W2328579474
FWCI: 7.133
Cites: 34
Cited by: 1
Related to: 10