Work

Resources for Research and Pedagogy on New Product Development Processes

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400116

Author: Vithala R. Rao

Institution: Cornell University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2328679278

FWCI: 6.981

Cites: 35

Cited by: 15

Related to: 10