Work

Assessment of the Psychometric Properties of an Opinion Leadership Scale

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378602300211

Author: Terry L. Childers

Institution: University of Minnesota

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329200263

FWCI: 1.747

Cites: 29

Cited by: 343

Related to: 10