Work

The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Year: 1982

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378201900101

Author: Edward F. Fern

Institution: Virginia Tech

Language: English

Topic: Focus Groups and Qualitative Methods

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329730382

FWCI: 8.019

Cites: 28

Cited by: 646

Related to: 10