Work

Three-Point Likert Scales Are Good Enough

Year: 1971

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377100800414

Authors: Jacob Jacoby, Michael S. Matell

Institutions: Purdue University West Lafayette, Procter & Gamble (United States)

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329930013

FWCI: 1.658

Cites: 13

Cited by: 483

Related to: 10