Work

Teaching Marketing Theory

Year: 2002

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593102002001646

Author: Peter November

Institution: Victoria University of Wellington

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2330286395

FWCI: 1.835

Cites: 27

Cited by: 4

Related to: 10