Work

La relation entre la satisfaction du consommateur et sa fidélité à la marque: Un examen critique

Year: 1989

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737018900400202

Authors: Jean Dufer, Jean-Louis Moulins

Institutions: Université de Toulon, Aix-Marseille Université, Université de la Méditerranée Aix-Marseille II

Language: French

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330296157

FWCI:

Cites: 20

Cited by: 31

Related to: 10