Work

Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation

Year: 1974

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377401100208

Author: John A. Czepiel

Institution: New York University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330398152

FWCI: 2.58

Cites: 15

Cited by: 206

Related to: 10