The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels
Year: 1982
Type: article
Source: Journal of Marketing Research
Authors: George John, Torger Reve
Institution: University of Wisconsin–Madison
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2331214562