Work

Personality Correlates of Opinion Leadership and Innovative Buying Behavior

Year: 1969

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600204

Authors: Thomas S. Robertson, James H. Myers

Institutions: Harvard University, University of Southern California

Language: English

Topic: Personality Traits and Psychology

Subfield: Clinical Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331328688

FWCI: 18.58

Cites: 11

Cited by: 159

Related to: 10