Work

Planning Product Line Strategy: A Matrix Approach

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297604000102

Authors: Yoram Wind, Henry J. Claycamp

Institution: University of Pennsylvania

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331407770

FWCI: 19.15

Cites:

Cited by: 89

Related to: 10