Work

Marketing theory: experience marketing and experiential marketing

Year: 2012

Type: conference-paper

Source: Business and management

DOI: 10.3846/bm.2012.063

Authors: Siiri Same, Jorma Larimo

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331532367

FWCI: 11.48

Cites: 39

Cited by: 104

Related to: 10