Work

Management Control of Marketing Research

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600301

Authors: James H. Myers, A. Coskun Samli

Institutions: University of Southern California, Virginia Tech

Language: English

Topic: Accounting and Organizational Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331611660

FWCI: 14.32

Cites: 16

Cited by: 9

Related to: 10