Work

Perceptual Patterns, Information Handling, and Innovativeness

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900412

Author: Zarrel V. Lambert

Institution: University of Florida

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331753735

FWCI: 2.737

Cites: 18

Cited by: 33

Related to: 10