Work

Why Not Create Opinion Leaders for New Product Introductions?

Year: 1969

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296903300304

Author: Joseph R. Mancuso

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332358401

FWCI: 0.785

Cites:

Cited by: 38

Related to: 10