Work

Measurement of Corporate Images by the Semantic Differential

Year: 1965

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224376500200112

Authors: Theodore Clevenger, Gilbert A. Lazier, Margaret Leitner Clark

Institutions: University of Pittsburgh, Southern Illinois University Carbondale, Hunter College

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332531713

FWCI:

Cites: 3

Cited by: 49

Related to: 10