The Relationship between Cultural Identity and Individual Knowledge Sharing Behavior
Year: 2011
Type: article
Study design: Observational Study
Abstract: While study focusing on cultural identity has been vastly reported in the literature, not much is really known about the relationship between knowledge sharing behavior and cultural identity. Against this background, this study was undertaken to examine the relationship between knowledge sharing identity and the four cultural identities, namely, horizontal individualism, vertical individualism, horizontal collectivism and vertical collectivism. Using the survey research method involving 100 respondents in a university setting, the study found that both collectivism behaviors are significantly correlated with the knowledge sharing behavior. The findings also suggest that vertical collectivism is more dominant amongst research respondents.
Source: IBIMA Business Review
DOI: 10.5171/2011.406402
Authors: Mohamad Masrek, Siti Noordin, Norizan Anwar, Ahmad Idris
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2332941502