Year: 2014
Type: article
Study design: Observational Study
Abstract: This study investigates the "Impact of Indian dramas on language and dressing of females of village Sehowal district Sialkot" through survey using a questionnaire as a tool of data collection.It targeted 100 women aged16-30 years and viewing cable television for a minimum two years.The study recorded the respondent's consumption patterns, level of viewing, preferred channels, favorite watching time, and control over remote.It checked the above factors with the age group and marital status with demographic characteristics of the respondents.Results show that Indian media trying to cultivate their culture in our society, females even in the village area like Indian dresses and use Hindi words Intentionally or unintentionally but there is the slight changes occur in Interaction pattern.
Authors: Arshad Ali, Ammarah Khalid, Syed Ali Hassan
Institution: University of Gujrat
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
SDG: Gender equality
Open Access status: bronze
OpenAlex ID: W2332951206