Work

The role of customer gratitude in relationship marketing: moderation and model validation

Year: 2016

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2016.1148762

Author: Anubhav A. Mishra

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333140653

FWCI: 8.424

Cites: 71

Cited by: 35

Related to: 10