Revealing the elusive effects of vividness: a meta-analysis of empirical evidences assessing the effect of vividness on persuasion
Year: 2016
Type: review
Study designs: Systematic Review, Meta-Analysis
Abstract: Despites decades of research, past studies focusing on the effects of vividness on persuasion found mixed and contradictory results. In order to solve this conflicting issue, a meta-analysis was conducted on empirical studies assessing the impact of vivid (vs. pallid) communications on attitude and/or behavioral intention. Overall, 27 articles (k = 43; N = 7575) were included. Our results showed that vividness yielded significant small-to-medium effect on both attitude (d+ = .31) and behavioral intention (d+ = .39). Furthermore, meta-regression analyses indicated that memory recall, cognitive elaboration, and topic valence moderated these effects, whereas vividness/argument congruency was not significantly related to the variations of effects sizes. Finally, theoretical implications of theses finding will be discussed.
Source: Social Influence
Authors: Jérôme Blondé, Fabien Girandola
Institutions: Aix-Marseille Université, Laboratoire de Psychologie Sociale
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2333215153