Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation
Year: 1987
Type: article
Source: Journal of Marketing Research
Authors: Hanjoon Lee, Frank Acito, Ralph L. Day
Institutions: Western Michigan University, Indiana University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2333287016