Work

Segmenting Markets with Conjoint Analysis

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299105500402

Authors: Paul E. Green, Abba M. Krieger

Institution: University of Pennsylvania

Language: English

Topic: Economic and Environmental Valuation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333337008

FWCI: 18.13

Cites: 23

Cited by: 481

Related to: 10