Work

What Techniques Are Used by Marketing Researchers in Business?

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297704100217

Authors: Barnett A. Greenberg, Jac L. Goldstucker, Danny N. Bellenger

Institution: Georgia State University

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333487521

FWCI: 0.637

Cites:

Cited by: 47

Related to: 10