Year: 2014
Type: article
Abstract: This study was done to provide the basic data for improving the sizing system for infants and children's clothing. The 97 brands were surveyed through market research and on-line searching. Size and body measurements were analyzed according to the content of nominal size, type of market, national and foreign brands, and meaning of reference size. The results are as follows: 1. The meaning of nominal sizes was categorized as five cases: the size based on body measurements, the size based on age, the meaningless size, letter cord and combination of 2 out of 4 cases above. The nominal size based on height was most observed, and the meaningless nominal size was second. The meaningless nominal size can cause confusion when consumer buys clothing. 2. The department stores mainly used the nominal size based on body measurements, but the Internet shopping malls largely used the meaningless nominal size. 3. Both national brands and foreign brands mainly used the nominal size based on height. But national brands largely used the different nominal sizes. 4. 41 brands indicated body measurements as reference size and 26 brands indicated product measurements as reference size. Therefore consumers tended to confuse the body measurements with the product measurement.
Source: The Korean Society of Costume
Authors: Myoung Sook Jung, Hye Jin Kang, In Sun Jang
Institution: Hankyong National University
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2333647375