Work

Alleviating Negative Spillover of a Brand-Harm Crisis: Sensegiving vs. Sensehiding in a Competitor’s Denial Response Strategy

Year: 2016

Type: dissertation

Source: Brock University Digital Repository (Brock University)

Author: Yu Fang

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333843629

Cites: 95

Cited by:

Related to: 10