Work

Assessing Trade Show Functions and Performance: An Exploratory Study

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100306

Authors: Roger A. Kerin, William L. Cron

Institution: Southern Methodist University

Language: English

Topic: Conferences and Exhibitions Management

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334031333

FWCI: 2.14

Cites: 21

Cited by: 236

Related to: 10