Work

Book Review: Causal Models in Marketing

Year: 1981

Type: book-review

Source: Journal of Marketing Research

DOI: 10.1177/002224378101800117

Authors: William R. Darden, Richard P. Bagozzi

Language: English

Topic: Bayesian Modeling and Causal Inference

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2334078103

Cites: 4

Cited by: 469

Related to: 10