Work

The Internationalization of U. S. Franchise Systems: Progress and Procedures

Year: 1973

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297303700208

Authors: Bruce J. Walker, Michael J. Etzel

Institution: University of Kentucky

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334390368

FWCI: 5.185

Cites:

Cited by: 63

Related to: 10