Work

Information Processing Models of Consumer Behavior

Year: 1970

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377000700314

Author: James R. Bettman

Institution: University of California, Los Angeles

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2334587696

FWCI: 2.818

Cites: 6

Cited by: 217

Related to: 10