Work

Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer

Year: 1982

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298204600106

Authors: Jacob Jacoby, Margaret C. Nelson, Wayne D. Hoyer

Institutions: New York University, Purdue University West Lafayette, The University of Texas at Austin

Language: English

Topic: European and International Contract Law

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335054979

FWCI: 83.2

Cites: 24

Cited by: 63

Related to: 10