Work

Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review

Year: 1998

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1998.11501784

Author: Mohammed Abdur Razzaque

Institution: National University of Singapore

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2335219007

FWCI: 0.614

Cites: 88

Cited by: 31

Related to: 10