Year: 2015
Type: article
Abstract: The 2014 Disney measles outbreak brought the issue of vaccinations to the forefront of health communication across all mediums, including social media sites. While the US is considered to have one of the more successful vaccination rates globally, there remain supporters of an anti-vaccination movement and regions of the country with alarming rates of parents choosing not to vaccinate their children. This content analysis study of Facebook first identified the current trend of more activity amongst those who do not support the use of vaccines than those supporting vaccines. The user generated content was also evaluated for the use of mobilizing information to better understand how the social media site is utilized during an outbreak along with utilizing the Health Belief Model to identify misconceptions about vaccinations in order to establish more effective health campaigns during future outbreaks.
Author: Lindsay B. Case
Institution: Rochester Institute of Technology
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2336047162