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Pengaruh Implementasi Internal Marketing Terhadap Kinerja Melalui Kepuasan Tenaga Kependidikan Di Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang

Year: 2015

Type: article

Abstract: The study aims to analyze positive influence of internal marketing implementation in boosting educational personnel satisfaction, the positive influence of satisfaction improve the performance of staff, the positive effect of the implementation of internal marketing improve the performance of educators in FEB UB Malang. Population 103 staff, testing three hypotheses with Structural Model PLS. Implementation of internal marketing directly affect significantly increase the satisfaction of educators. Satisfaction educators effect but not significantly improve the performance of educators. Internal marketing effect, but did not significantly improve the performance of educators.

Source: Jurnal Ilmiah Administrasi Publik

DOI: 10.21776/ub.jiap.2015.001.02.9

Author: Zulfa Ikhsania

Institution: University of Brawijaya

Language: Indonesian

Topic: Employee Performance and Management

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W2337595327

FWCI:

Cites: 5

Cited by: 9

Related to: 10