Year: 2013
Type: article
Abstract: Translation is usually thought of as being about the printed word, but in today’s multimodal environment translators must take account of other signifying elements too. Words may interact with still and moving images, diagrams, music, typography or page layout. Multimodal meaning-making is deployed for promotional, political, expressive and informative purposes which must be understood and accounted for by technical translators, literary translators, copywriters, subtitlers, localisers, publishers and other professionals working with language and text.
Author: Carol O'Sullivan
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2338660366