Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms
Year: 2016
Type: article
Source: Journal of Brand Management
DOI: 10.1057/bm.2016.12
Authors: Jeremy M Wilson, Clifford Grammich, Fiona Chan
Institution: Michigan State University
Language: English
Topic: Intellectual Property Law
Subfield: Law
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Impact Fund
OpenAlex ID: W2339775334