Work

Permission email marketing and its influence on online shopping

Year: 2016

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2015-0037

Authors: Vaughan Reimers, Chih-Wei Chao, Sarah Gorman

Institutions: Federation University, University of Newcastle Australia, Monash University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2340855157

FWCI: 4.29

Cites: 49

Cited by: 71

Related to: 10