Work

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

Year: 2007

Type: article

Study design: Observational Study

Source: Marketing Letters

DOI: 10.1007/s11002-006-9009-3

Authors: Martin Schreier, Stefan Oberhauser, Reinhard Prügl

Institution: Vienna University of Economics and Business

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2053602770

FWCI: 13.98

Cites: 49

Cited by: 212

Related to: 10