Year: 2013
Type: conference-paper
Abstract: This paper emphasizes the identification process of lead users within a living lab environment. Lead users are seen as important contributors to the living lab methodology since they express needs before the general market does. Additionally they generate ideas with a high level of novelty. Living Lab researchers have focused on the added value of involving these users in their research, but research on how to identify these lead users is still lacking. Therefore this paper will focus on the identification process of lead users by means of a Living Lab case study in the world of movie theaters.
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2343999843