Work

Entrepreneurial Orientation, Market Orientation and Performance of Teachers and Researchers in Public Higher Education Institutions

Year: 2012

Type: article

Abstract: In this study we intend to analyse the relationships between entrepreneurial orientation, market orientation and performance at the individual level. We propose the concept of individual entrepreneurial orientation (IEO) and a measurement scale, and we use the individual market orientation concept (IMO), measured with i-MARKOR. The main objective is to analyse the relationship between IEO, IMO and performance of teachers and researchers of the public higher education institutions (PHEI). A conceptual model is proposed representing the relationship between these variables. The results of this research can be highly useful in understanding the interaction between the analysed variables and their impact on the PHEI.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Authors: Teresa Felgueira, Ricardo Gouveia Rodrigues

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: green

OpenAlex ID: W2344028724

FWCI:

Cites: 70

Cited by: 19

Related to: 10