Work

Corporate Image and Reputation as Drivers of Customer Loyalty

Year: 2016

Type: article

Study design: Observational Study

Source: Corporate Reputation Review

DOI: 10.1057/crr.2016.2

Authors: Patricia Martínez García de Leaniz, Ignacio Rodríguez del Bosque Rodríguez

Institution: Universidad de Cantabria

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2344925211

FWCI: 14.26

Cites: 69

Cited by: 89

Related to: 10