Work

Successful multi-channel strategy: mixing marketing and logistical issues

Year: 2016

Type: article

Source: Journal of Business Strategy

DOI: 10.1108/jbs-05-2015-0053

Authors: Sophie Jeanpert, Gilles Paché

Institutions: Aix-Marseille Université, Centre de Recherche sur le Transport et la Logistique

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2345840116

FWCI: 8.974

Cites: 9

Cited by: 38

Related to: 10