Work

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Year: 2016

Type: article

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2016.04.018

Authors: Daniel K. Maduku, Mercy Mpinganjira, Helen Duh

Institutions: University of Johannesburg, University of the Witwatersrand

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2347477571

FWCI: 35.97

Cites: 102

Cited by: 343

Related to: 10