Rethinking the Employees’ Perceptions of Corporate Social Responsibility: An Organizational Identification Framework
Year: 2015
Type: article
Abstract: A review of previous studies reveals that the relationship between corporate social responsibility (CSR) and employee engagement (EE) can be explained through social identification theory (SIT). Previous studies indicated that organizational identification (OI) is one of the most possible mechanisms that can explain the relationship between organization’s CSR efforts and EE. Nevertheless, we argue that OI as a mechanism in explaining the relationship between CSR and EE will differ depending on which stakeholder is targeted by organization’s actions. In our report, we identify two distinct paths through which CSR can affect EE, which correspond to two different psychological needs; respect and prestige. The first path is through employees’ perceptions of how the company cares about them, or being good (i.e., internal CSR). The other path is through employees’ perceptions of their company as socially responsible toward external stakeholders and concerned with maintaining a good image to society at large, or looking good (i.e., external CSR). We take into consideration the impact of individual and cultural differences on shaping these paths.
Source: International Business Research
DOI: 10.5539/ibr.v8n3p121
Institutions: Memorial University of Newfoundland, Assiut University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2024982963