Work

Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.04.080

Authors: Saeed Najafi-Tavani, Hossein Sharifi, Zhaleh Najafi-Tavani

Institutions: University of Liverpool, University of Leeds

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2369698914

FWCI: 27.88

Cites: 44

Cited by: 207

Related to: 10