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The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan

Year: 2016

Type: article

Abstract: The aim of this study is to clarify the role of Public Relations on Company Image and to find out the moderating role of Social Media between Public Relations and Company Image, where the study was applied to the employees of the Applied Science Private University especially on middle management, the research had destitute (100) questioner.The results showed that there was an impact of the Public Relations on Company Image, and an impact of the Social Media as a moderating variable among Public Relations and Company Image.

Source: International Journal of Academic Research in Business and Social Sciences

DOI: 10.6007/ijarbss/v6-i4/2109

Authors: Anas Y. Alhadid, Batool Ahmmad Qaddomi

Institution: Applied Science Private University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2379519491

FWCI: 0.938

Cites: 6

Cited by: 12

Related to: 10