Work

The Impact of Regulatory Fit on Postdecision Evaluation

Year: 2016

Type: article

Abstract: We investigated the effect of regulatory fit between regulatory focus and decision mode on postdecision evaluation, and the mechanism underlying this effect, in a 2 (regulatory focus: promotion vs. prevention) × 2 (decision mode: intuitive vs. deliberative) between-subjects factorial-design experiment. Participants were 92 undergraduate students who underwent regulatory focus priming before performing a multiattribute decision-making task, and then completed measures concerning postdecision evaluation and feeling right. Results showed that promotion-focused participants in intuitive mode made a more favorable postdecision evaluation than did those in deliberative mode, whereas prevention-focused participants in deliberative mode made a more favorable postdecision evaluation than did those in intuitive mode. The mechanism underlying this impact was the experience of feeling right. Implications for future research are discussed.

Source: Social Behavior and Personality An International Journal

DOI: 10.2224/sbp.2016.44.3.383

Authors: Huaiyong Wang, Yongfang Liu

Institutions: Shanghai Normal University, Zhejiang University, East China Normal University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2382002109

FWCI:

Cites:

Cited by: 1

Related to: 10