Work

Cultural Values Reflected in Chinese and U.S. Television Commercials

Year: 1996

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1996.12466529

Authors: Hong Cheng, John C. Schweitzer

Institution: Bradley University

Language: English

Topic: Cultural Differences and Values

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2391679928

FWCI: 9.345

Cites: 31

Cited by: 348

Related to: 9