Year: 2013
Type: other
Abstract: "The New Psychology of Leadership" (Haslam, Reicher & Platow, 2011) emphasises the causal role played by social cognition in the ways people categorise themselves, compare themselves with others and attribute leadership qualities. \nThe problem with this causal account is that the “processes” of categorisation and comparison are taken for granted, and the role of rhetoric in their construction is left undeveloped. \nDiscursive psychology envisages these cognitive processes as something being actively constructed through discourse. Drawing upon recent work on political rhetoric and the discursive tradition a piece of culturally and historically significant rhetoric (Winston Churchill's first wartime broadcast) was analysed. \nHaslam et al.’s ideas surrounding category membership, social identity and leader prototypicality as processes of leadership were shown to be not purely cognitive constructs, but rhetorical actions achieved in discourse working towards rhetorical aims.
Author: Ben Kingscott
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2394802694